Saarbrücken | September 02, 2024

Nursing staff are in demand like never before. A projection by Barmer shows that there will be a shortage of 180,000 nurses by 2030. But what does this mean for the future of the care sector and recruiting?

Many people think that traditional job advertisements are enough to attract skilled workers.

But that's absolute nonsense!
In a market where nursing staff are desperately needed everywhere, employers must proactively approach potential applicants.

It's not just about placing traditional job advertisements, but actively reaching out to skilled workers, especially those who are not actively looking but are open to new opportunities.

And how is that supposed to work?
Increased use of digital platforms and social media such as Facebook, Instagram and LinkedIn – where candidates spend their time every day – is key.

Targeted social video campaigns that present the area of responsibility of the advertised position, the company and future colleagues can emphasize the attractiveness of an employer. The hurdles for applying should be kept as low as possible. Prompt and uncomplicated communication helps to maintain the interest of applicants and attract qualified specialists.

Would you like to exploit the full potential of social video recruiting and attract qualified nurses to your team? With our method, we achieve an average of 23 applications per campaign. Contact us - we will support you with our proven solutions!

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