Saarbrücken | June 11, 2024
The decision as to whether to use "Du" or "Sie" in the corporate environment goes far beyond a question of style. It influences the corporate culture, communication and can significantly strengthen the employer brand. This also has a significant impact on the recruiting process.
Promotes openness and closeness: An informal "du" (formal address) creates a personal and relaxed atmosphere. It can break down hierarchies and strengthen teamwork.
Addressing the target audience: The informal "du" (formal "you") is particularly common in startups and creative industries. It particularly appeals to younger talents and dynamic personalities who value flat hierarchies and teamwork.
Practical example: In many tech companies and in the marketing sector, the informal "Du" (formal) has become standard. This fosters a culture of innovation in which everyone can freely contribute their ideas. In recruiting, the informal "Du" (formal) ensures that applicants immediately feel welcome and gain authentic insight into the corporate culture.
Maintaining professionalism and respect: Using "Sie" maintains a professional distance and conveys the trust and seriousness needed in certain industries.
Clear hierarchies: In large and traditional companies, the "Sie" (formal) helps to communicate clear structures and responsibilities.
Practical example: In the financial and legal sectors, the formal "Sie" is often still standard, as it promotes a professional and respectful client relationship. In recruiting, the formal "Sie" can appear more formal and emphasize professionalism, which is valued in certain industries.
Every company must find the right form of address that fits both its corporate philosophy and its target audience. Some companies even use a hybrid approach: internally, "Du," externally, "Sie."
Are you already on a first-name basis or still using the formal "Sie"? What experiences have you had at your company? How do you address your applicants?