Of course, you should take into account your education and training, practical experience, additional knowledge, internships and experience abroad. Is it a management position or a trainee position? A manager will certainly be able to quote a higher starting salary than a young professional. As a general rule, you should neither sell yourself too "cheaply" nor make excessive demands - the latter can quickly mean the end of the application process. 

To get a feel for the right salary, you can simply ask similar companies or people you know who work in the industry. It is advisable to use all available sources in order to be as well prepared as possible when negotiating your salary.